Video is fast-becoming the favoured tool for most business developers to connect with and reach new audiences.

And it makes sense – video marketing is undeniably effective. In fact, including a video on a landing page can increase conversion rates by over 80%, while mentioning of the word “video” in the email subject line boosts open rates by 19%.

Every business use video for a completely different purpose — ranging from increasing brand awareness to boosting website SEO. We checked a new Wave.video research to find the top five reasons brands use video. Hopefully, these statistics will inspire you to use that tool in new, unique ways in 2021 and beyond!

1. Brand awareness

Video can help your business reach new audiences and attract new followers to your social media pages and website, which is likely why “increase brand awareness” is the number one reason busnesses use video.

2. New sales

Think how you might create entertaining or educational videos with the single purpose of growing brand exposure. Finally, brand awareness can promote trust and advance brand equity, therefore it plays a crucial role in your company’s bottom line.

3. Grow a social media community

Did you know that four of the top six channels on which global purchasers watch video are social media channels? Sequentially, many marketers do video to attract visitors to a company’s social media pages.

4. Educate customers

Video can be an amazingly powerful tool for education. Many people learn best through visuals, which is why video can be a phenomenal instrument for educating purposes. Think how you might incorporate these videos into your content strategy in unique ways. Perhaps, you might include video demos for interested prospects or how-to tutorials for new users of your product/service.

5. Build brand authority

The fifth reason businesses use video is to build brand authority on a subject and show expertise. Ideally, this means when people are searching for help on a specific topic, your brand will show up. After watching your videos, if viewers feel they’ve gained novel insight, they’ll trust your brand more and check other offerings.

And that’s it! Contact NoFrames to learn more about how you can create a powerful video for your own brand in 2021 – we already have all the tools prepared for you.

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