Social media management
Case study: SwarmOnline
The brief
Because of reorganisation and liquidation of the marketing department, the company wasn’t doing any marketing activities for a year. Company has 3 social media accounts: Facebook, Twitter, LinkedIn.
The target audience – IT and marketing functions within SMEs and large enterprises.
Goals were:
- Drive traffic to the website
- Engagement
- Increase the brand’s share of voice
Team
Social Media Manager
Graphic Designer
Videographer
Categories
Social Media Management
Photo production
Video production
Client overview
SwarmOnline is a mobile and web technology business. SwarmOnline develops apps for companies across the private and public sector using cutting edge technology to drive business improvement.
Creative process
Due to the low level of attention to all social media platforms for a year, SwarmOnline’s followers lost trust in those communication channels.
First of all, NoFrames team had to study the audience and get an insight into audience interests. After two weeks of the testing period, we learned that audience is low active but responsive when delivering a stable message.
NoFrames created a new social media strategy and proposed to:
- Keep up with trendy topics within the industry.
- Focus on getting feedback and testimonials from former clients (video/photo production).
- Deliver newsbreaks and share the company’s culture.
Metrics we used to keep an eye on the social media strategy performance:
Traffic to the website & Potential leads
Tracktion of URL shares, clicks and conversions.
Engagement:
Likes, comments, shares, replies and participants.
Brand’s share of voice
Track of the KPI’s relative to the closest competitors.
Simone Mone
Managing Director at SwarmOnline Ltd.
NoFrames was key in terms of helping us manage the social media after one year break. We were trying to be hyper-active again and deliver content to different platforms. To manage that daily you either need an army of people inside the company or you need a service like NoFrames which saves your time and budget.
The numbers
Social media strategy has been reviewed and adjusted each month. Our creative team are now producing featured posts on social media and we are looking into an opportunity to film professional testimonials with several SwarmOnline clients to boost a digital expert image of the company among the public.
This has seen a considerable increase in referral traffic coming from social media as well as more interest in their website services.
- Facebook page views +106%
- Instagram Engagement rate +30%
- LinkedIn reactions +212%
