Social media management

Case study: Fuse Mobility

The brief

Serious industries require serious representation.

Fuse Mobility is a company which operates in a Mobility as a service (MaaS) sector. Digital marketing goals were:

  1.  Give investors, customers and potential partners the up to date information about company’s activities.
  2. Improve the visibility of articles published on the company website.
  3. Enhance company’s image  as an expert in MaaS sector.

Team

Social Media Manager

Graphic Designer

Photographer

Videographer

Categories

Social Media Management

Customer Engagement

Client overview

The Fuse Mobility MaaS platform is a suite of interoperable, scalable micro-services capable of being extended, adapted and deployed in any UI/UX format – helping you to fast track customers journey to MaaS.

https://www.fusemobility.co.uk

Creative process

Before NoFrames joined the team, the company didn’t have a formally appointed PR manager.

We gathered together a marketing team of 3 people including photographer/videographer, social media manager and graphic designer. We started our work from developing a marketing strategy and content calendar.

For B2B only Fuse Mobility, we focused on creating content and connecting all together 4 online customers channels: LinkedIn, website, Facebook and Twitter.

A synergy of multiply social media accounts

Connecting content on 4 channels allowing the company to improve the visibility of the content and increase brand awareness.

Professional photo and video

Introducing team members through social media channels using professional images and videos made by NoFrames. This is a necessary step for a company to get recognition as an established company with a respectable team. See our services to learn more.

Building a “go-to” MaaS knowledge source 

Focus on sharing and posting content to enhance the company image of an expert in MaaS. Providing value to subscribers by creating and sharing industry centred articles.

David Smith

Co-founder, Fuse Mobility

NoFrames have been an absolute pleasure to work with from the start. We now see them as a key part of our team and the hands-off service they provide us is not just managing our social media presence, it’s driving it and creating actual results.

The numbers

Get along from the very beginning, NoFarmes and Fuse Mobility have developed a fruitful and collaborative relationship. Targeted posts with a focus on industry-specific topics coupled with up-to-date team news have supported the development of a positive brand image and recognition as a respectable source of information. 

Connecting all 4 channels (website, Facebook, Twitter and LinkedIn) through sharing content allowed to improve visibility of content and increase referral traffic coming from social media. Here are some of the results we have achieved:

  • Twitter profile visits +360%
  • LinkedIn page views +300%
  • Website button clicks +270%
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