Sophie Grosvenor about working in an international team, the Kickstart Scheme, and curating content

Sophie Grosvenor about working in an international team, the Kickstart Scheme, and curating content

Why flexibility is the key and why you need to be ready to make mistakes in order to find success. All that in our interview with Sophie about her journey from Edinburgh Napier to NoFrames Social Media Manager.

– Where did you study? Why did you choose this profession?

I studied at Edinburgh Napier, and my degree was in Digital Media and Interaction Design. I also studied Audio/Visual Media at the Hochschule Der Medien—which is Stuttgarts media school. I had been lucky enough to spend some work experience time at both Kerrang magazine and Equator, a digital marketing agency based in Glasgow. 

– How did you come to NoFrames? Was it a vacancy?

I applied to NoFrames through the Kickstart Scheme. After graduating in 2020, like a lot of recent graduates I found myself at a loss for opportunities and really quite dejected. It was difficult to picture a positive future. Since my time at NoFrames, I’ve felt incredibly supported by Irina and Ana and I feel my confidence growing every day.

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I applied to NoFrames through the Kickstart Scheme. After graduating in 2020, like a lot of recent graduates I found myself at a loss for opportunities and really quite dejected.

– NoFrames was your first job placement after university. Tell us why you chose this company and what exactly do you do during your working days?

Before NoFrames I worked throughout university in the hospitality industry, while pursuing my own projects—such as co-directing a multimedia play at Stuttgart’s TheaterHaus. I chose the role at NoFrames for two stand out reasons. Firstly, I was completely in love with the idea of working in a small company, where my impact and work would really mean something. Secondly, both Ana and Irina handled my application with the utmost professionalism and speed. It was very clear to me after speaking to them that they were two ambitious and driven people that I would love to work for.

– Social Media Management is now your main job. Could you tell us what SMM professionals do? How is this job different from a Content Creator position?

Social Media Management has got to be one of the biggest buzzword job titles in 2021—and yet no-one seems to know exactly what we do. In truth, to be a Social Media Manager you need a bit of everything. I spend time creating content, curating content, planning & strategizing content—as well as liaising with clients and setting briefs for content creators. I analyse data for our clients and set goals and metrics for their marketing campaigns.

– How do you understand that you are leading the client’s brand and content creators in the right direction? What will be the marker for you that you are doing everything right?

With everything we do, we have to check the data, if we’re hitting the targets we set, then we know if we’re onto a good course. I also believe that the owners and CEO’s of the brands we work with have to know that their company is in good hands—it’s important to make them feel both represented and appreciated. Finally, I’ve found flexibility to be the key. In order to find success, you need to be ready to make mistakes and learn from them.

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Finally, I’ve found flexibility to be the key. In order to find success, you need to be ready to make mistakes and learn from them.

– A few months ago you wrote yourself a career plan. How is it going?

My ultimate goal in terms of my career plan, was to gain both confidence and experience. I know that without a doubt, I’ve gained both! I really believe that the work I’m doing at NoFrames will be beneficial to me for the rest of my career. I feel like I’m getting all the building blocks I need to build a strong foundation of skills, and to reach my long term goals.

– You are constantly learning and the concept of lifelong learning is close to you. What is important for you in the long term?

Looking further into the future, I know it’s a dream of mine to travel and to live and work abroad. After my time in Germany, I knew that working in an international team was the best way for me to release my creativity and feel less restricted. When I look back at my career, I want it to be filled with work and relationships I’m proud of.

– Let’s remember Sophie five years ago. Why would you praise her and what would you scold her for?

I’d praise her for getting into university, and I wouldn’t scold her whatsoever. She was doing exactly what she wanted and I’m in a great place now, so she did a pretty sound job.

What advice would you give this Sophie?

I’d tell her to enjoy things and to know there’s no shame in asking for help when you need it.

What would you advise to read to those who want to learn more about SMM?

Honestly, I’ve found all of Hubspot‘s resources to be really useful. I also believe that without  great copy, you don’t have anything at all—so read ‘Ogilvy On Advertising’.

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