Jonathan McCrorie about doing sales for a marketing company

Jonathan McCrorie about doing sales for a marketing company

How to maintain relationships with potential clients and getting courses via Glasgow Chamber of Commerce. We spoke to NoFrames Customer Relationship Manager Jonathan to know more about his career development from a marketing student to a sales professional.

– Let us know, where did you study? Why did you choose this field?

I have a background in marketing at City of Glasgow College and Strathclyde University, marketing has always interested me due to how varied a practise it is. The balance between it being an art and a science allows for a lot of interesting creativity to be had.

– What past experience do you think lends itself to this role?

It’s hard to say as this is my first sales position, in these scenarios it’s all about transferrable skills. I’ve worked in a few bars in my time and have thought back to those days in some situations while working here, it’s a stretch but it’s helped! 

– How did you find NoFrames? What made you choose NoFrames over others?

NoFrames was referred to me through the Kickstart Scheme set up by the government to help younger people get back into work, after being advised to apply for the job I thought it looked like a great opportunity and a great team to join, it was really a no brainer to look into.

 

 

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After being advised to apply for the job I thought it looked like a great opportunity and a great team to join, it was really a no brainer to look into.

 

– How has the experience been so far?

Yeah, it’s been a great learning experience given the fact I’m new when it comes to sales but in these situations, you tend to find the most room to grow and I’ve tried to welcome that opportunity with open arms.

I’ve been a part of NoFrames for nearly 3 months now and I’ve had a lot of positive experiences along the way in this short time. There has been so much support from the founders Ana and Irina, they have been a great help to me over my time here and allowed me to progress each and every day since my start.

– What is a Customer Relationship Manager? Give us an idea of what you do day-to-day.

In my day-to-day there is a mix of two different sides of the sales process, trying to find potential companies that would be a good fit for NoFrames to work with and maintaining relationships with potential clients—as the process can take some time. This mix keeps things fresh.

– Have you taken any training while being at NoFrames?

There have been a few training courses that I’ve taken in my time here that have been
beneficial to me, a social media for business lecture and a customer sales workshop. Both have been a big helping hand.

A funny story comes to mind when thinking about the support I’ve had throughout my time here involving one of the founders, Ana. It was early on in my sales training and I was being taken through the different stages and processes of trying to secure a new client for the company, Ana was a massive help as she was very informative; giving me a lot of resources to read through which were very helpful and I thought this was great, I’m going to be able to pick up this sales stuff so well with all of this guidance.

Ana decided that me and her should do a practice sales Zoom call where Ana would act as the potential client and I would do my job of selling the company. After reading and watching so much of the material Ana had given to me I felt ready as ever, fully confident I would be able to land this imaginary business.

The call started and I felt like I was flying, flowing with all information I had been given. Being detailed about our strategy all the while staying interesting to keep Ana fully engaged, I felt as if it couldn’t be going better.

After my spiel was over Ana’s quick response still haunts me to this day: “Jonathan your enthusiasm is great but you never even asked how I am.”

This was the moment I realised that even after all the help I’d been given, I personally still had a long way to go!

After that tragic/hilarious moment which was a while ago now, I feel I have personally progressed in my role at NoFrames. Getting better and better with each passing week all through my persistence and the fantastic team we have.

P.S. I now remember to ask “how are you?” at the start of a call.

– What does being a Customer Relationship Manager mean to you?

I’m the bridge between our clients and the company, it’s your job to maintain that bridge and create as straightforward and secure a route as possible.

 

 

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I’m the bridge between our clients and the company, it’s your job to maintain that bridge and create as straightforward and secure a route as possible.

 

– What are a few key elements you need to be able to do your job?

Patience and persistence are good mantras to have in this role, like a lot of things never too high never too low. As generic as it is, these things can help a lot.

What are your long-term goals?

I don’t want to pigeon-hole myself too much when it comes to long term goals, I know life can be pretty random and whatever you are doing at the moment can be turned on its head a year from now, but ideally if I can just focus on doing my best day-to-day, I like to hope the right things will pop up.

To anyone interested in getting started in Customer Relations, what advice would you give to them?

Every individual sales process is a marathon not a sprint, understand that most of the time you are working at the potential clients’ pace when it comes to selling and not your own.

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Jack Mackie about finding job during the pandemic, future of content creation and how to create trends

Jack Mackie about finding job during the pandemic, future of content creation and how to create trends

How to get into Content Creation profession from Film and Media and how Kickstart Scheme can help with that move. We spoke to NoFrames Content Creator Jack to know more about his career development from a freelancer to a pro and requested some tips for beginners in content creation.

– Tell us how and why did you start Content Creation profession. Where did you study?

I studied at the University of Stirling, an undergraduate degree in Film and Media. Focusing on Advertising and Content Development within university and in my freelancing experience creating visual content for Rangers TV and other clients. Content Creation is at the heart of what I have done and what I continue to do.

– What else did you do before NoFrames? What important experience did you get?

Before NoFrames, I have had many work experience opportunities: freelance video editing, camera operating and many runner/PA positions creating visual media and writing copy for various social channels. Working at NoFrames was the next step in focusing on that experience.

– How did you find NoFrames? Why did you decide to choose this company among many others offering the same job?

I initially applied to NoFrames through LinkedIn and the Kickstart Scheme. Graduating last year mid pandemic, it became difficult finding work within my field of expertise. The opportunity provided through NoFrames has given me the confidence and a positive outlook on my future within the industry. The team at NoFrames, especially Irina and Sophie have given me great encouragement and advice, and I am grateful to feel as accepted as I do within the team.

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Graduating last year mid pandemic, it became difficult finding work within my field of expertise. The opportunity provided through NoFrames has given me the confidence and a positive outlook on my future within the industry.

– What exactly do you do in the team as a Content Creator?

As Content Creator, my job is to create visually interesting content and copy for NoFrames’ social channels and for their varied B2B and B2C clients that work with the company. Creating a unique sense of brand identity through these pieces of content is what I prioritize. Working with our Social Media Manager to take into account the distinct aspects of each client and frame their work in an approachable and engaging way!

– What do you like most about that job?

I love that I can apply my creativity and have the freedom to try new things. Working with clients in different fields also gives me a great understanding of how to manage and curate for brands in sectors I haven’t worked in before. It gives me a diversified pallet for future projects.

– How do you see this profession developing in the future?

With the nature of Digital Marketing, the trends that are popular now, may not be tomorrow. It is a fast and ever-evolving space. I see myself trying and testing new types of content over my time at NoFrames. Developing a deeper understanding on what consumers are looking for when searching online.

– Give us some recommendations on how to become a great Content Creator, something like a checklist from Jack Mackie!

My checklist for creating great content all stems from understanding your target audience and to think outside of the box.

01

Understanding composition

Knowing how to layout and present your material is perhaps the most important part of being a Content Creator. The first impression a person looks at the posts you have created is everything. Make sure to brush up on your presentation skills and the tools you utilize to ensure you are bringing your all to whatever project you may be working on.

02

Putting in the time to research competition

Understanding what others are doing in the same field is very helpful and a great way to discover what works for others and what may work for you.

03

Identifying current trends and creating content for future trends

You shouldn’t only rely on others for great content. You must put in the time. Researching and experimenting can lead to advances in how you shape your own content and can help you identify what works and what may work well for your client in the near future. Always be on the pulse of emerging trends and new ways of innovating.

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Sophie Grosvenor about working in an international team, the Kickstart Scheme, and curating content

Sophie Grosvenor about working in an international team, the Kickstart Scheme, and curating content

Why flexibility is the key and why you need to be ready to make mistakes in order to find success. All that in our interview with Sophie about her journey from Edinburgh Napier to NoFrames Social Media Manager.

– Where did you study? Why did you choose this profession?

I studied at Edinburgh Napier, and my degree was in Digital Media and Interaction Design. I also studied Audio/Visual Media at the Hochschule Der Medien—which is Stuttgarts media school. I had been lucky enough to spend some work experience time at both Kerrang magazine and Equator, a digital marketing agency based in Glasgow. 

– How did you come to NoFrames? Was it a vacancy?

I applied to NoFrames through the Kickstart Scheme. After graduating in 2020, like a lot of recent graduates I found myself at a loss for opportunities and really quite dejected. It was difficult to picture a positive future. Since my time at NoFrames, I’ve felt incredibly supported by Irina and Ana and I feel my confidence growing every day.

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I applied to NoFrames through the Kickstart Scheme. After graduating in 2020, like a lot of recent graduates I found myself at a loss for opportunities and really quite dejected.

– NoFrames was your first job placement after university. Tell us why you chose this company and what exactly do you do during your working days?

Before NoFrames I worked throughout university in the hospitality industry, while pursuing my own projects—such as co-directing a multimedia play at Stuttgart’s TheaterHaus. I chose the role at NoFrames for two stand out reasons. Firstly, I was completely in love with the idea of working in a small company, where my impact and work would really mean something. Secondly, both Ana and Irina handled my application with the utmost professionalism and speed. It was very clear to me after speaking to them that they were two ambitious and driven people that I would love to work for.

– Social Media Management is now your main job. Could you tell us what SMM professionals do? How is this job different from a Content Creator position?

Social Media Management has got to be one of the biggest buzzword job titles in 2021—and yet no-one seems to know exactly what we do. In truth, to be a Social Media Manager you need a bit of everything. I spend time creating content, curating content, planning & strategizing content—as well as liaising with clients and setting briefs for content creators. I analyse data for our clients and set goals and metrics for their marketing campaigns.

– How do you understand that you are leading the client’s brand and content creators in the right direction? What will be the marker for you that you are doing everything right?

With everything we do, we have to check the data, if we’re hitting the targets we set, then we know if we’re onto a good course. I also believe that the owners and CEO’s of the brands we work with have to know that their company is in good hands—it’s important to make them feel both represented and appreciated. Finally, I’ve found flexibility to be the key. In order to find success, you need to be ready to make mistakes and learn from them.

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Finally, I’ve found flexibility to be the key. In order to find success, you need to be ready to make mistakes and learn from them.

– A few months ago you wrote yourself a career plan. How is it going?

My ultimate goal in terms of my career plan, was to gain both confidence and experience. I know that without a doubt, I’ve gained both! I really believe that the work I’m doing at NoFrames will be beneficial to me for the rest of my career. I feel like I’m getting all the building blocks I need to build a strong foundation of skills, and to reach my long term goals.

– You are constantly learning and the concept of lifelong learning is close to you. What is important for you in the long term?

Looking further into the future, I know it’s a dream of mine to travel and to live and work abroad. After my time in Germany, I knew that working in an international team was the best way for me to release my creativity and feel less restricted. When I look back at my career, I want it to be filled with work and relationships I’m proud of.

– Let’s remember Sophie five years ago. Why would you praise her and what would you scold her for?

I’d praise her for getting into university, and I wouldn’t scold her whatsoever. She was doing exactly what she wanted and I’m in a great place now, so she did a pretty sound job.

What advice would you give this Sophie?

I’d tell her to enjoy things and to know there’s no shame in asking for help when you need it.

What would you advise to read to those who want to learn more about SMM?

Honestly, I’ve found all of Hubspot‘s resources to be really useful. I also believe that without  great copy, you don’t have anything at all—so read ‘Ogilvy On Advertising’.

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