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Jack Mackie about finding job during the pandemic, future of content creation and how to create trends
How to get into Content Creation profession from Film and Media and how Kickstart Scheme can help with that move. We spoke to NoFrames Content Creator Jack to know more about his career development from a freelancer to a pro and requested some tips for beginners in content creation.
– Tell us how and why did you start Content Creation profession. Where did you study?
I studied at the University of Stirling, an undergraduate degree in Film and Media. Focusing on Advertising and Content Development within university and in my freelancing experience creating visual content for Rangers TV and other clients. Content Creation is at the heart of what I have done and what I continue to do.
– What else did you do before NoFrames? What important experience did you get?
Before NoFrames, I have had many work experience opportunities: freelance video editing, camera operating and many runner/PA positions creating visual media and writing copy for various social channels. Working at NoFrames was the next step in focusing on that experience.
– How did you find NoFrames? Why did you decide to choose this company among many others offering the same job?
I initially applied to NoFrames through LinkedIn and the Kickstart Scheme. Graduating last year mid pandemic, it became difficult finding work within my field of expertise. The opportunity provided through NoFrames has given me the confidence and a positive outlook on my future within the industry. The team at NoFrames, especially Irina and Sophie have given me great encouragement and advice, and I am grateful to feel as accepted as I do within the team.
– What exactly do you do in the team as a Content Creator?
As Content Creator, my job is to create visually interesting content and copy for NoFrames’ social channels and for their varied B2B and B2C clients that work with the company. Creating a unique sense of brand identity through these pieces of content is what I prioritize. Working with our Social Media Manager to take into account the distinct aspects of each client and frame their work in an approachable and engaging way!
– What do you like most about that job?
I love that I can apply my creativity and have the freedom to try new things. Working with clients in different fields also gives me a great understanding of how to manage and curate for brands in sectors I haven’t worked in before. It gives me a diversified pallet for future projects.
– How do you see this profession developing in the future?
With the nature of Digital Marketing, the trends that are popular now, may not be tomorrow. It is a fast and ever-evolving space. I see myself trying and testing new types of content over my time at NoFrames. Developing a deeper understanding on what consumers are looking for when searching online.
– Give us some recommendations on how to become a great Content Creator, something like a checklist from Jack Mackie!
My checklist for creating great content all stems from understanding your target audience and to think outside of the box.
Knowing how to layout and present your material is perhaps the most important part of being a Content Creator. The first impression a person looks at the posts you have created is everything. Make sure to brush up on your presentation skills and the tools you utilize to ensure you are bringing your all to whatever project you may be working on.
Putting in the time to research competition
Understanding what others are doing in the same field is very helpful and a great way to discover what works for others and what may work for you.
Identifying current trends and creating content for future trends
You shouldn’t only rely on others for great content. You must put in the time. Researching and experimenting can lead to advances in how you shape your own content and can help you identify what works and what may work well for your client in the near future. Always be on the pulse of emerging trends and new ways of innovating.
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